Platform features
Short links, analytics, and growth tools — configured from your admin platform settings.
FEATURES
Everything Bitly has.
Plus what it doesn't.
Smart Routing
Geo + device-based redirects that send visitors to the right destination based on their location and device.
A/B Split Links
Test two destinations automatically and let Bab.al pick the winner based on real conversion data.
Password Protection
Add a password gate to any shortened link. Perfect for exclusive content and private resources.
Deep Analytics
Heatmaps, bot detection, funnel tracking, and cohort analysis — built right into every link.
Retargeting Pixels
Embed Facebook, Google, or TikTok pixels on any redirect. Retarget every visitor automatically.
Link-in-Bio
Built-in Linktree-style page builder. One URL, unlimited destinations — fully branded.