Trusted by marketers, developers, and creators

Build better links,
faster

Bab.al is the link platform for teams who shorten, track, and optimize URLs — with analytics, branding, and automation built in.

No credit card · 14-day trial · 10,000 free links

Guest short links use the fr- prefix and expire after 7 days. Sign in to save permanent links to your account.

Where you can use this platform

Short links fit every channel — from launch day to everyday sharing. Pick the situation that matches how you work.

Marketing campaigns

Track every channel from one short link

Social media

Clean links for bios, stories, and posts

E‑commerce

Product drops, promos, and checkout flows

Events & webinars

Registration links that convert attendees

Print & QR codes

Bridge offline materials to online pages

Email newsletters

Branded links subscribers actually click

Apps & developers

API-first links inside your product

Creators & media

One link for podcasts, video, and merch

Marketing campaigns

Track every channel from one short link

Social media

Clean links for bios, stories, and posts

E‑commerce

Product drops, promos, and checkout flows

Events & webinars

Registration links that convert attendees

Print & QR codes

Bridge offline materials to online pages

Email newsletters

Branded links subscribers actually click

Apps & developers

API-first links inside your product

Creators & media

One link for podcasts, video, and merch

Shorten, track,
and grow

Bab.al is the link platform for teams who care about speed, clarity, and control — without switching tools.

See every click, instantly

Real-time dashboards, geo breakdowns, and device insights — so you know what's working before your campaign ends.

Scale without switching tools

Analytics & insights

Track traffic, measure performance, and monitor conversions in one place.

258Kpageviews this week
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A/B split testing

Route traffic between destinations and compare performance automatically.

3.2×avg. lift on winners
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Fast redirects

Global edge network with sub-50ms redirects and 99.99% uptime.

<50msmedian latency
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Powering ambitious teams worldwide

“We ship campaigns in hours, not days. Analytics are clear enough that marketing never pings engineering.”

Sarah ChenHead of Growth, Northline

“Custom domains and prefixes made our links feel native to the product. Setup took one afternoon.”

Marcus WebbProduct Lead, Stackform

“The API is boring in the best way — predictable, fast, and exactly what we needed for automation.”

Elena RuizStaff Engineer, Parcel

“Split links paid for themselves in the first week. We finally have data on which landing page converts.”

James OkonkwoMarketing Director, Bloom

“We ship campaigns in hours, not days. Analytics are clear enough that marketing never pings engineering.”

Sarah ChenHead of Growth, Northline

“Custom domains and prefixes made our links feel native to the product. Setup took one afternoon.”

Marcus WebbProduct Lead, Stackform

“The API is boring in the best way — predictable, fast, and exactly what we needed for automation.”

Elena RuizStaff Engineer, Parcel

“Split links paid for themselves in the first week. We finally have data on which landing page converts.”

James OkonkwoMarketing Director, Bloom

Plans that scale with you

Transparent pricing with real limits on every tier.

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Shorten bold. Launch fast.

Join thousands of teams using Bab.al to own every link they share.